THE ASSARÉE ALPHABET

A

Assarée
stands for unique luxury designs, transparent supply chains, progressive
and circular materials.
Etymologically Assarée means different crossing. The line through the logo signifies
transparency from A to Z. we make it easy for brands by giving them a shortcut to
increase their sustainability efforts.

Assarée premium
Is the impact incentive on Assarée gold used to support positive practices in the supply chains Assarée sources from.

B

Bridgebuilder
an expert of a specific value chain supporting all value chain
participants to source materials most effectively and responsibly.

C

Circular Materials
closing a loop by repurposing, which includes thinking about
the end-of-life of a product at the design stage.

Climate-neutral
1. Catalyzing the mitigation of adverse emissions
2. Creating a road map for further emission reduction (such as carbon, methane, etc.)
3. Offsetting the residual emissions

Climate-positive
Activity goes beyond achieving net-zero carbon emissions to actually creating an
environmental benefit by removing additional carbon dioxide from the atmosphere.

Co-designs
design products uniquely created for Assarée in collaboration with
select luxury brands showcasing our transparently sourced precious materials.

D

Desirable
we aim to make value chain sustainability relatable and desirable.

E

Ecosystem perspective
we interact with the entire environment of the supply chain to create value.

E-Metals
Assarée E-Gold and E-Silver are extracted from an ever-increasing electronic waste stream collected fairly and then safely recycled.

Experience pop-ups
destination pop-ups focusing on the stories of transparent value chains displayed through our co-designs with select contemporary luxury brands. The pop-up theme is based on specific value chains we engage within the realm of improving processes and materials.

F

Futuristic materials
New science-based materials.

G

Generation Assarée (Gen A)
the new wave of luxury consumers who will know what they buy into.

Greenwashing
through untransparent practices, companies mislead consumers about their products’ environmental features, which is why we claim; “without transparency, there is no sustainability.”

H

Heritage
through our business approach, we ensure the heritage of luxury materials for future generations

I

Independent actors
throughout the value chains, we aim to create an entrepreneurial spirit among our value chain partners.

J

Jewels
each Assarée gemstone is transparently sourced and locally processed. To find big amounts of gemstones with the same size, carat weight, and cut, they usually have to be sourced from several different mines in different countries, dissolving transparency and traceability efforts. “

K

KYS
know your source” (a more contemporary interpretation of the compliance term KYC (know your customer), focusing on the supply side rather than the customer side.

L

Luxury (redefined)
A guarantee of ethical processes and materials and that all luxury consumers know what they buy into

M

Materials brand
Assarée is a Swiss precious materials brand using transparency as a sourcing baseline towards advancing a sustainable luxury lifestyle in line with progressive values.

Member
as an Assarée member, you get access to detailed due diligence and local development reports of the Assarée value chains, which you then can offer to your clients in combination with an impact return on top of your traditional product offering. All members are part of the Assarée network of responsive value chain partners.

N

Network
through our foundation, we aim to build a network of transparent and responsive value chain partners.

P

Progressive materials
traditional materials sourced through progressive transparent business practices focus on environmental and social impact incentives.

Q

Quality
knowing where things come from and what processes have been applied enhances quality. When humans are held accountable through transparency, they usually behave in the best possible manner leading to the best quality outcome.

Quarantine
has made us aware of what we truly value as a society.

R

Real market price
the market price resulting from well-managed transparent value chains. Our foundation memberships enable us to guarantee competitive market prices for our Assarée material clients.

Responsive value chain
through the X Foundation, we design community-driven impact programs in our value chains responding to contextual needs.

S

Science-based targets
committed to reducing carbon emissions.

Storytelling
we aim to increase confidence in suppliers, brands, and customers to improve their sustainability efforts in an engaging manner.

T

Transparency
knowing, connecting, and openly communicating the journey towards sustainable luxury consumption; because without transparency, there is no sustainability

U

Urban mining
closing the loop with the recycling of electronics in landfills and reusing their by-product, precious metals.

Upcycle
creatively transforming waste for by-products into new materials or products perceived to be of greater value (e.g., Assarée urban mined precious metals).

Upgrade
increasing the value of existing materials or products, including real impact in their value chain.

Upgraded gold stocks
current gold stocks are upgraded through compensation investments in an existing well-managed gold value chain to improve processes.

V

Value
the new definition of the value of luxury products based on unique design but also transparent materials and processes.

Value chain (supply chain redefined)
Our value chain consists of transparency-driven supply chain partners moving towards positive long-term sourcing practices.

X

X multiplier effect
we aim to multiply our best-in-class impact projects through the X Foundation network.

Y

You
be it luxury consumer, luxury brand, supplier, family office, or bank, can be part of the Assarée movement.

Z

Zurich
is the place where Assarée started and currently our company base.

Unique, Making sustainability desirable.

Transparent, Without transparency, there is no sustainability.

LuxuryRedefining luxury so that every consumer knows what they buy into.