An Integrated Local Value Chain

Systemic issues

  • To find more than one Gemstone with the same carat weight, the same clarity, and color from the same mine site is a pure chance at a specific time
  • Uniform designs with specific carat weights dominate the jewelry market, forcing jewelry brands to source from several mines and traders, blurring the transparency negatively impacting social and environmental practices

Environmental, Social & Governance issues (ESG)

  • In “ordinary” ASM mining, miners only get paid for their finds rather than their working hours.
  • Today, the Health & Safety measures in ASM gemstone mining are rudimentary, often including informal trading and export practices.
  • ASM mining frequently happens in non-licensed areas leading to environmental destruction, threatening biodiversity

Unique: Assarée has a unique impact approach together with its impact partners, focusing on transparency rather than standards and a step-by-step impact road map rather than certification.

Assarée Gemstone value chains are unique in being locally fully integrated from mine to market, supporting transparent processing and local value creation. An industry game-changer in the ASM value chains Assarée recognized is that to supply the jewelry market with stones of a particular type, size, and cut keeping full transparency and traceability, solutions require transparent partnerships with different mines or limiting the amounts of same styles in jewelry collections.

Transparent: Being transparent provides knowledge through access and visibility to current supply chain practices. It further allows impact programs to be co-created and measured along the whole value chain. #KnowYourSource (KYS)

All partners along the value chain have committed to integrating transparency as the baseline of their activities, supporting Assarée’s claim that “without transparency, there is no sustainability.” Assarée, in partnership with its Bridgebuilders, will organize impact trips for Assarée clients to visit the integrated value chains and therefore get first-hand insight into the local realities and contexts.

Impactful: Social and environmental impacts are inherently interlinked and, in combination, lead to sustainable, long-lasting impact programs for resilient, thriving communities and an attraction towards clean production processes.

The Assarée ESG impact road map will be adapted to the local context of every region and country engaged in. The impact road map is based on an ESG framework supporting environmental, social, and governance aspects. Reporting is focused on the transformation of the value chains towards the impact goals.

Unique, Making sustainability desirable.

Transparent, Without transparency, there is no sustainability.

LuxuryRedefining luxury so that every consumer knows what they buy into.