ASSARÉE QUEST
TO INSPIRE AND CULTIVATE A REGENERATIVE MINDSET - ONE THAT RECOGNIZES LIFE’S INTERCONNECTEDNESS AND ACTS TO RESTORE, RENEW, AND HELP IT THRIVE ANEW.
PURPOSE-DRIVEN CAPITAL
Assarée began in 2019 with a question:
Why aren’t more next-generation wealth holders directing their capital in ways that reflect their values and beliefs?
We realized it’s not only about access and financial literacy, but more deeply about trust, alignment, and understanding institutional structures, incentives, and narrow views of risk, return, and impact. Along the way we explored multiple avenues – facing side quests, setbacks, and resistance – yet always learning, unlearning, and adapting with fluidity. This is both a privilege and a conscious choice. Ultimately, it’s not just about who or what to fund, but how to move capital with integrity and intention, accepting that risk and the unknown are part of the journey. It’s about shifting dominant narratives and reimagining a system where today’s limitations can – and must – be disrupted, from our minds to our actions.
“The most important thing in our world today is attention. Attention is our most valuable resource.”
– Maren Urner