ASSARÉE QUEST

TO INSPIRE AND CULTIVATE A REGENERATIVE MINDSET - ONE THAT RECOGNIZES LIFE’S INTERCONNECTEDNESS AND ACTS TO RESTORE, RENEW, AND HELP IT THRIVE ANEW.
PURPOSE-DRIVEN CAPITAL

Assarée began in 2019 with a question:

 

Why aren’t more next-generation wealth holders directing their capital in ways that reflect their values and beliefs?

We realized it’s not only about access and financial literacy, but more deeply about trust, alignment, and understanding institutional structures, incentives, and narrow views of risk, return, and impact. Along the way we explored multiple avenues – facing side quests, setbacks, and resistance – yet always learning, unlearning, and adapting with fluidity. This is both a privilege and a conscious choice. Ultimately, it’s not just about who or what to fund, but how to move capital with integrity and intention, accepting that risk and the unknown are part of the journey. It’s about shifting dominant narratives and reimagining a system where today’s limitations can – and must – be disrupted, from our minds to our actions.

“The most important thing in our world today is attention. Attention is our most valuable resource.”

– Maren Urner

 

Ultimately, what we focus on shapes our reality, our mindset, and the trajectory of our lives.
ANOUK HILTI-ZINGG & NATHALIE WIDMER

Anouk brings personal and professional experience in accelerating and scaling social and or environmental outcomes, harnessing innovative financial and non financial instruments. She pushes the boundaries of the traditional by identifying high potential individuals on the founders but also funders side, planting an inspirational seed in their head, striving to harness their context and skillset in the most impactful ways  – “unlocking their inner chief mission officer” (Myriam Sidibé).

“Wealth is a tremendous opportunity to steward transformation, creating unparalleled purpose in our lives – enabled by a network of people whose expertise and support give us the confidence to take the decisions that matter most.”

– AHZ

Nathalie explores and supports cultural, ecological, and relational transformation – often outside conventional structures – redefining value and appreciating holistic returns.

“Assarée has become a way of life. It’s a vehicle for positive impact, connecting people and capital more relationally. By focusing on my levers for change, I’ve created space for clarity and creativity. Realizing this feels like a gift.”

– NW
WHAT STEWARDING CAPITAL MEANS TO US

It’s not a product or an agenda – it’s a practice: a way of relating to capital with discernment, intelligence, and intuition.

WE BELIEVE:

  • Cultivating a regenerative mindset– striving to recognize life’s interconnectedness and to engage with both investors and investees with authenticity. It’s about working toward transformation that moves beyond ego, while acknowledging the ongoing practice of noticing our blind spots.
  • Philanthropy isn’t an afterthought – it is essential for nurturing early ideas and providing patient capital to entrepreneurs serving low-income markets that traditional ROI would overlook.
  • Blended finance is the future – combining diverse forms of capital to maximize impact across public and private sectors. Capital becomes truly purposeful and catalytic when it unlocks multiple avenues at once, fueling a self-sustaining, values-led cycle that aligns risk, return, and impact without compromise.
HOW WE MOVE

Guided by the first principle of permaculture – “observe and interact”.

WHAT WE DO:
Building a community of wealth stewards and entrepreneurs exploring how to move capital in ways that are coherent, creative, and courageous.

 

“The most important thing, is to find the most important thing.” — Suzuki Roshi

THERE IS NO SINGLE WAY TO PARTICIPATE, AND NO SINGULAR PATH

Some are drawn to invest in what’s possible.
Others feel called to give where new systems are taking root.
Many are still listening, sensing, unlearning.

Assarée is not here to prescribe a path – yet to hold a trustful space for those asking similar questions, seeking for inspiration and exchange to take meaningful decisions. To share what we’re discovering, non-linearly, as it unfolds. To notice how discovery weaves into personal life – where “work” and “private life” are no longer separate, but part of the same alive, integrated expression.

If this resonates, you are already part of the conversation.

BECAUSE YOU ARE WHAT YOU INVEST IN!

Transparent,Sharing knowledge & experiences with peers.

New Perspectives,Through a wider lens with deeper insights.

PurposeAligning purpose with a way of life.