ASSARÉE QUEST
WE AIM TO CULTIVATE AND INSPIRE A MINDSET THAT RECOGNIZES THE INTERCONNECTEDNESS OF ALL SYSTEMS AND ACTS TO BUILD BALANCE, RESILIENCE, AND RENEWED VITALITY IN THE WORLD.
PURPOSE-DRIVEN CAPITAL
Assarée began in 2019 with a question:
Why aren’t more next-generation wealth holders directing their capital in ways that reflect their values and beliefs?
We realized it’s not only about access and financial literacy, but more deeply about trust, alignment, and understanding institutional structures, systems, incentives, and narrow views of risk, return, and impact.
Along the way, we explored multiple avenues – always learning, unlearning, and adapting with fluidity. This is a privilege, and now a conscious choice.
Along the way, we explored multiple avenues – after all, you have to start somewhere! – always learning, unlearning, and adapting with fluidity. This is a privilege, and now a conscious choice.
It’s about shifting dominant narratives and reimagining a system where today’s limitations can – and must – be disrupted, from our minds to our actions.
“The most important thing in our world today is attention. Attention is our most valuable resource.”
– Maren Urner