THE ASSARÉE ALPHABET
A
Assarée
is a community of wealth holders and impact catalysts exploring how to move capital in ways that are coherent, creative, and courageous.
*the line through the logo signifies transparency from A to Z. By sharing information & knowledge, Assarée enables its community to take agency on the impact of their funding and consumption decisions.
Agency
is the capacity of individuals to act independently and make their own informed choices.
Awareness
is the capacity to see clearly – across self, system, and consequence.
It is recognizing that our wealth, choices, and influence are embedded in living ecological and social systems.
Awareness is not just information, but integration –
seeing the energy beneath the economy and the consequences beneath convenience.
From awareness, coherent agency becomes possible.
B
Bridgebuilder
an expert of a specific value chain supporting all value chain
participants to source materials most effectively and responsibly.
C
Circular Materials
closing a loop by repurposing, which includes thinking about
the end-of-life of a product at the design stage.
Climate-neutral
1. Catalyzing the mitigation of adverse emissions
2. Creating a road map for further emission reduction (such as carbon, methane, etc.)
3. Offsetting the residual emissions
Climate-positive
activity goes beyond achieving net-zero emissions to creating a net
environmental benefit.
Collaboration
through unique collaborations, Assarée builds a community of investors and businesses looking to create real impact.
D
Desirable
Assarée aims to make impactful investments relatable and desirable.
E
E-Metals
Assarée E-Gold and E-Silver are extracted from an ever-increasing electronic waste stream, collected fairly, and then safely recycled.
Experience pop-up
An experiential platform co-hosted by Assarée – featuring community-curated events and gatherings focused on purpose-driven funding.
G
Greenwashing
through untransparent practices, companies mislead consumers about their products’ environmental features, which is why Assarée claims; “without transparency, there is no sustainability.”
I
Independent actors
throughout the value chains, the aim is to create an entrepreneurial spirit among value chain partners.
K
KYS
“know your source” (a more contemporary interpretation of the compliance term KYC (know your customer), focusing on the supply side rather than the customer side.
L
Level-to-level
to share information, knowledge, and experiences with peers and business partners in a way that is accessible and transparent, independent of their various backgrounds.
N
New perspectives
through a broader and deeper lens.
Non-traditional wealth owner
private wealth owners that do not identify with traditional wealth management in terms of advisory setting, style, or investment offering.
P
Purpose-driven approach
grounded in holistic values, focusing on broader, inclusive principles that aim to move beyond humancentricism, embracing the well-being of the entire ecosystem and fostering long-term, sustainable progress.
Q
Quality
knowing where things come from and what processes have been applied enhances quality. When humans are held accountable through transparency, they usually behave in the best possible manner leading to the best quality outcome.
R
Responsive value chain
impact partners design community-driven impact programs in Assarée value chains, responding to contextual needs.
S
Science-based targets
committed to reducing emissions.
T
Transparency
openly communicating the journey towards purpose-driven investments & consumption because “without transparency, there is no sustainability”.
U
Urban mining
closing the loop with the recycling of electronics in landfills and reusing their by-product, precious metals.
Upcycle
creatively transforming waste for by-products into new materials or products perceived to be of greater value (e.g., Assarée urban mined precious metals).
V
Value chain
Assarée value chains consist of transparency-driven partners moving towards sustainable sourcing practices and positive long-term investments.
Z
Zurich
is the place where Assarée started and is our current company base.
