THE ASSARÉE ALPHABET

A

Assarée

is a community of progressive individuals and companies, striving for collective impact at scale.

etymologically, Assarée means short-cut & the line through the logo signifies transparency from A to Z. By sharing information & knowledge, Assarée enables its clients to take agency on the impact of their investment and consumption decisions.

Assarée premium
is the impact incentive on Assarée gold used to support positive practices in the supply chains Assarée sources from.

Agency
is the capacity of individuals to act independently and to make their own free, informed choices.

B

Bridgebuilder
an expert of a specific value chain supporting all value chain
participants to source materials most effectively and responsibly.

C

Circular Materials
closing a loop by repurposing, which includes thinking about
the end-of-life of a product at the design stage.

Climate-neutral
1. Catalyzing the mitigation of adverse emissions
2. Creating a road map for further emission reduction (such as carbon, methane, etc.)
3. Offsetting the residual emissions

Climate-positive
activity goes beyond achieving net-zero carbon emissions to actually creating an
environmental benefit by removing additional carbon dioxide from the atmosphere.

Collaboration
through unique product collaborations and events, Assarée pushes the impact story of the ventures that we (Assarée team) are invested in.

D

Desirable
we aim to make collective impact relatable and desirable.

E

Ecosystem perspective
we interact with the entire environment of the supply chain to create value.

E-Metals
Assarée E-Gold and E-Silver are extracted from an ever-increasing electronic waste stream, collected fairly, and then safely recycled.

Experience pop-ups
destination pop-ups offer our community curated events and happenings around purpose-driven investment and product solutions. Our experiential platform hosted in exclusive locations enables the alignment of progressive values with a desirable way of life.

F

Futuristic materials
new science-based materials.

G

Greenwashing
through untransparent practices, companies mislead consumers about their products’ environmental features, which is why we claim; “without transparency, there is no sustainability.”

H

Heritage
through our business approach, we ensure the heritage of luxury materials for future generations

I

Independent actors
throughout the value chains, we aim to create an entrepreneurial spirit among our value chain partners.

J

Jewels
each Assarée gemstone is transparently sourced and locally processed. To find big amounts of gemstones with the same size, carat weight, and cut, they usually have to be sourced from several mines in different countries, dissolving transparency and traceability efforts.

K

KYS
know your source” (a more contemporary interpretation of the compliance term KYC (know your customer), focusing on the supply side rather than the customer side.

L

Level-to-level
we share information and knowledge by speaking your language and take your opinion seriously

Luxury
a guarantee of ethical processes and materials and that all luxury consumers know what they buy into

N

Network
we aim to build a network of transparent and responsive value chain partners.

New perspectives
through a Gen Y/Z lens.

Non-traditional wealth owner
private wealth owners that do not identify with the traditional wealth management in terms of advisory setting, style, or investment offering.

P

Progressive materials
traditional materials sourced through progressive transparent business practices focus on environmental and social impact incentives.

Progressive values
are based on the idea of progress, in which advancements in science, technology, economic development, and social organization are vital to the improvement of the human & environmental condition.

Q

Quality
knowing where things come from and what processes have been applied enhances quality. When humans are held accountable through transparency, they usually behave in the best possible manner leading to the best quality outcome.

Quarantine
has made us aware of what we truly value as a society.

R

Real market price
the market price resulting from well-managed, transparent value chains.

Responsive value chain
our impact partners design community-driven impact programs in our value chains, responding to contextual needs.

S

Science-based targets
committed to reducing carbon emissions.

Storytelling
we aim to increase confidence in clients, financial institutions, suppliers and brands to improve their sustainability efforts in an engaging & knowledgeable manner.

T

Transparency
openly communicating the journey towards purpose-driven investments & luxury consumption, because without transparency there is no sustainability.

U

Urban mining
closing the loop with the recycling of electronics in landfills and reusing their by-product, precious metals.

Upcycle
creatively transforming waste for by-products into new materials or products perceived to be of greater value (e.g., Assarée urban mined precious metals).

Upgrade
increasing the value of existing materials or products, including real impact in their value chain.

V

Value chain
our value chain consists of transparency-driven partners moving towards sustainable sourcing practices and positive long-term investments.

W

We are you
stands for a community of investors with various backgrounds sharing a progressive mindset.

X

X multiplier effect
we aim to multiply our best-in-class impact projects through our value chain network, building a transparent ecosystem based on collaboration and trust.

Z

Zurich
is the place where Assarée started and is our current company base.

Unique, Making sustainability desirable.

Transparent, Without transparency, there is no sustainability.

LuxuryRedefining luxury so that every consumer knows what they buy into.