ENTERTAINMENT AS A NARRATIVE FOR BEHAVIOR CHANGE

PRESENTING HOLLYWOOD'S NEXT GENERATION OF PURPOSE-DRIVEN CONTENT CREATORS WITH THE GOAL TO ACCELERATE SOCIAL CHANGE

APPROACH

  • High-quality content

  • Mid-range
  • Powerful stories

  • Diversified content distribution strategy (OTT, Cabel, and Theatrical release)

IMPACT

The iOCUS®️ foundation launches impact campaigns related to the entertainment projects in the fund. These campaigns aim to initiate a behavior change that outlasts the release of the projects.

Progressive,New perspectives through a GenY/Z lens.

Level-to-level,Sharing knowledge & information transparently with peers.

PurposeAligning purpose with a way of life.